AI Policy

 

Last updated 21 September 2026

As a coaching practice, we are all members of the ICF and hold ourselves to their ethical standards. The ICF has done some work to apply those ethical standards to the use of AI in coaching. We have adapted this work to make our own policy. We anticipate this policy will evolve alongside the changing uses and capabilities of AI.

Use of AI in Coaching

As coaches, we may use ai to:

  • Prepare sessions and research coaching topics

  • Create frameworks and learning materials

  • Generate ideas for coaching exercises

  • Support administrative tasks

  • Support professional development

We avoid using ai to:

  • Generate unedited AI content for client or colleague communications

  • Process or share personally identifiable, confidential or sensitive client information

  • Diagnose, assess or confirm medical or mental health conditions

  • Replace professional judgement in coaching decisions

  • Use AI generated content with clients without disclosure

  • Communicate with clients using AI without their knowledge or consent

Protecting Clients

  • We never input personally identifiable, confidential or sensitive client information into AI tools.

  • Where client scenarios are used to generate ideas or resources, they must be fully anonymised and generalised so that the client cannot reasonably be identified.

  • We maintain the same confidentiality standards when using AI as we would in any other professional setting.

  • We are transparent with clients about when and how AI may be used in their coaching.

  • We always prioritise our clients’ needs, preferences and wellbeing over the convenience of AI tools.

Human Oversight

  • AI is a support tool and does not replace the coach’s professional judgement, responsibility or accountability.

  • We review AI generated information and content before using it in coaching, educational materials or client resources.

  • We remain responsible for ensuring that anything provided to clients is accurate, appropriate and consistent with our professional standards.